Built by someone who lived the problem.
Shifti started as a personal fix for a broken sleep schedule, not a company idea looking for a market.
Founder
Sam
Sam is the founder of Shifti. He built it after years of fighting his own late, inconsistent sleep schedule and finding that small, gradual shifts stuck where drastic resets never did.
For years, bedtime kept sliding later and mornings kept getting harder. One-night resets never held. What actually worked was moving the target by just 15 minutes at a time and holding it until it felt normal, then shifting again. Shifti turns that method into a plan you can follow instead of one you have to invent for yourself.
Shifti is a behavioral sleep schedule companion, not a medical app. It does not diagnose, treat, or cure sleep disorders. If your sleep issue may be medical, talk to a doctor or sleep specialist.